Vision+&+Mission

//__OBJECTIVES__// Delta Pizza seeks to achieve the following aims:
 * To attract customers by offering great deals
 * To serve good quality pizza together with a variety of choices
 * To establish a favourable local pizza shop that will be convenient for Salford students for lunch and dinner
 * To reach monthly sales returns
 * To achieve high profit margins
 * to achieve a higher market share than our main competitor (Dominos) within the local market

//__KEYS TO SUCCESS__// The keys to become successful in this type of business are:
 * Provide high quality products to customers
 * Effective pricing with respect to the target market value proposition
 * Reliable delivery times and great shop services
 * Regular inventory and financial control
 * To undertake different kind of marketing strategies in order to promote the new local pizza shop, its products and offers
 * To recruit motivated employees who love making pizzas

//__VISION__// To become the first choice of pizza for the students in the area of Salford. Also, maintaining a sustainable growth in the Manchester area will allow the business to capture the Manchester market.

//__MISSION__// The mission of Delta-Pizza is to provide high quality pizza that combines healthy solutions with value proposition. Delta-Pizza will offer take-away or delivery services to customers in the area of Salford. Offering a variety of exclusive recipes for students during their breaks will leave them satisfied.

The use of special ingredients and special offers are our priorities in order to establish a competitive advantage over the other competitors in the area. One of the most important considerations is keeping the shop hygienic and appealing to customers so they are happy and will visit it again.